Thanks to the partnership with a leading English manufacturer of waxes and after months of studies and research as well as laboratory and consumer tests, Atar22 launched in 2014 Skin's Best Brazilian Waxing on the market, an alternative hair removal system to the traditional Brazilian one.
The proposal is addressed to professional beauty salons and the consumer response was an immediate success.
Currently Skin's Best Brazilian Waxing can easily declare itself as a benchmark in terms of image and quality of service to the consumer.
With the intention of diversifying its proposal to a more demanding people, in 2017 Atar22 creates the new “WAX&BE” brand".
This brand addresses to people more attentive to the competence of the service and who seek a highly specialized proposal, but also to the consumer.
This is not only a proposal focused on the hair removal service.
Atar22 opens its first two flagship stores in Milan and in Turin, with highly specialized staff, products for the highest quality hair removal and walk-in service.
A highly profitable business development project
Cellula+, the advanced cosmetic line for skin regeneration totally made in Italy is born thanks to the passionate and precious collaboration between Atar22 and the Aesthetic Physician, Mrs. Rita Giacomello.
Latest generation professional cosmetics have been formulated and tested and effectively respond to the main skin imperfections and meet the needs of all consumers.
The Cellula+ line is the result of a complex laboratory experimentation associated with weighted tests that ended at the end of 2018. This is to obtain balanced, performing cosmetics with immediate results, visible from the first treatment, but also safe and suitable for all skin types.
Atar22 creates a new Brazilian hair removal line, i.e. Ladies and GentleWax: a fresh, young and immediate line, with the highest quality products, intended exclusively for beauty centres.
The Ladies and Gentle Wax line allows the centres choosing it to have flexibility of proposal and premium products that will be able to meet the needs of every type of skin and hair.
Atar22 creates a new Brazilian hair removal line, i.e. Ladies and Gentle Wax: a fresh, young and immediate line, with the highest quality products, intended exclusively for beauty centres.
The Ladies and Gentle Wax line allows the centres choosing it to have flexibility of proposal and premium products that will be able to meet the needs of every type of skin and hair.
Atar22 decides to embark on a partnership with the University of Pavia, thus actively supporting research on Covid-19.
In fact, for each Pretty Olivia product sold, Atar22 will donate 50 cents to #IoStoConLaRicercaa, the crowdfunding campaign in favour of covid19 research by the University of Pavia.
Hygenderm, the new must-have in terms of safety, is born from Atar22's love and passion for skin care! Following the new working needs of professional operators, Atar22 has invested numerous resources in the study and implementation of the new HYGENDERM line entirely dedicated to skin protection, thus creating effective, safe and high-quality products.
Designed to protect and safeguard those who need frequent hand sanitation, Hygenderm products, dermatologically tested in the laboratory on the Covid virus, guarantee deep skin protection, thanks to the careful choice of safe and certified ingredients in Italy that guarantee maximum protection and respect for the skin.
Perfume Anthology is born from the combination of Atar22 research and development activity and the analysis of the most recent trends in the wellness market, a refined collection of scented candles and room diffusers, customizable according to different needs, aimed at providing a tool that is elegant, refined and emotional to make every environment unique and inimitable.
Thanks to the olfactory notes of wood and the finest spices, the line transmits all the energy of aromatics, an ancient practice that combines essences and emotions to generate timeless well-being.
